New and bracing content is crucial for organic search engine optimization. Updated content allows the web to know your business is still interested in engaging with consumers and continuing to accept new customers. But even when you understand its importance, creating original content can be intimidating.


For one, it carries the feel of public speaking. Writing is often a solitary endeavor, yet it can make you feel like you are on blast. Your message is being read – and interpreted – by a large number of people and therefore invites criticism. Try not to take it personally; there will always be people who don’t agree with you, and that often sparks an engaging dialogue. It’s natural to feel insecure, especially at first. “Was my content effective?’ “Did I get my points across clearly?”


Plagiarism is another issue lingering in the back of every writer’s mind. It can be nerve wracking to wonder if someone else might have had the same thoughts and published them 6 months ago. When I was a kindergartener, I made up a poem: “Roses are red, violets are blue. Sugar is sweet and so are you.” I’m pretty sure I wasn’t the only kid who thought of that ‘original’ ditty!


These fears may always be on the back burner in your head, but there are a few ways you can put your mind at ease and get more comfortable with creating content:


  • Be original.  As long as you’re putting down your own thoughts, the chances of someone claiming plagiarism are slim. Sure, there may be some overlap, but this is to be expected to a point. After all, if it’s a really good concept, it’s not unreasonable to think someone else may have had the same thought.


  • Know your audience. Research if you have to. In fact, marketing research is a growing field in itself, due to varying tastes and opinions among different demographics.


  • Be tasteful, not offensive. There are marketing campaigns that are remembered for their controversial content, but it’s risky. There is a fine line, and crossing it could make or break a business. For example, at one time Mr. Clean put out an ad saying “This Mother’s Day, Get Back to What Matters” implying that mothers should get back to cleaning. Needless to say, it didn’t work for them.


  • Perhaps the most crucial advice: Take the pressure off yourself and have fun being creative! Just be yourself, and people will be able to relate to you. Once they relate, they will be willing – and excited – to hear what you have to say about your product and/or services!


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