Digital Strategy

 

The goal of Digital Strategy is to provide your business with an actionable plan for your digital marketing, targeting well-defined customer segments within specific channels. We develop a strategy to build awareness, increase traffic, provide product and/or service differentiation, and to meet measurable business objectives.

We have deep expertise in Digital Strategy and Marketing, and a passion for growing small business. Our goal is to evolve and grow along with our clients, using all of the tools in our digital toolbox to build your business and grow your brand.

A good digital strategy follows structure, people and ideas with an outcome of profit and ROIs. Without digital strategy, a company can end up with disparate marketing ideas that aren’t working together and without return being measured. A solid digital strategy provides a roadmap for digital marketing, clear marketing goals, and the metrics upon which success will be measured. This is an important first step in putting together a digital plan that will grow with your business.The Evolution Digital team will work with the client and/or agency to develop a comprehensive Digital Marketing Strategy, including:

 

  • Search Marketing Strategy
  • Organic search
  • Search Engine Optimization
  • Link Building
  • Paid search strategy (Google AdWords)
  • Social Media Strategy
  • Community building
  • Conference strategy
  • Recruitment strategy
  • Newsletter Strategy